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Does that sound familiar?

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If you have a sensibly priced product with a money-back
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I nearly added another eBook to my library last week. My cursor
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by the time I got to reading about how 'Bonus #9' would change my
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The perceived value of the eBook I was about to buy got lower as
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Imagine an offline retailer, who normally sells a chocolate bar
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But what would you think if the retailer had said: 'buy this
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On the Internet - at least at the home-based entrepreneur end of
the market - an unwritten law seems to have crept in which says
that to get the sale you need to bundle in lots of free products.

It's a fine line between adding value to your products and
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deal cluttered and unnecessarily 'generous'. I would get fewer
sales.

Until very recently I also included the sales pitch 'buy my eBook
for $15 TODAY and I'll throw in a free eBook.' I've taken out the
word 'TODAY' because I don't have any plans to withdraw the free
bonus tomorrow (or the day after for that matter.) If you DO have
a real price rise around the corner or a genuine limited period
offer, that's fine. However, many of the Internet marketing
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January.' and when I see the same ad the following month it says
'order by this Friday, 9 February.' JAVA scripts and suchlike
have allowed Internet marketers to invent a new concept: a
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Oh, and have you seen the 'buy this eBook for $29.95 TODAY and
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Finally, if you want the 109 bonuses I promised, I'll try and
find some of the free 'Killer Reports' I've acquired over the
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in...? Article Tags: I'll Give, Free Ebook, Bonus Products

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