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If you ever get a chance to compare the wholesale and retail prices of the products you will come to know wholesale prices are half of the retail price. This is because supply chain involves various parties and the product reaching the final consumer has to pass through various hands before reaching the end customer. The parties involved in supply chain include manufacturers Cheap Jake Layman Jersey , wholesalers, retailers and end customers. The product passes step wise from each party and each party adds its profit in the price so the final product that reaches the end customers becomes almost double in price. The question here arises, if it is so, why not end customers buy directly at wholesale prices? This is because the phenomenon is not feasible for many reasons.


If end customers start buying directly from the wholesalers, the whole concept of wholesale trade becomes useless. They neither have enough sources nor need to purchase huge quantities. On the other hand Cheap Shabazz Napier Jersey , retailers also buy in small quantities yet in bigger quantities as compared to end users because they also don鈥檛 have resources or space to buy huge quantities. Yet many retailers can be seen operating in the markets who buy in bulk quantities because of their large scale of operation. Also, many wholesalers can be seen who sell directly to the end customers and pass on their discounts to them. This is because bulk purchases facilitate both buyers as well as sellers.


How bulk purchases facilitate sellers?

Paul Kohl
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